Gray said it hopes to have the Assembly Studios complex completed in the second half of 2023. NBCU’s facilities are expected to break ground this summer.

In a press release, Gray said this leasing arrangement will leverage NBCU’s experience managing studio lots enabling Gray to focus on its own video production business.Ĭrews began building roadways and infrastructure at the Assembly Studios complex last summer, with construction for Gray’s Swirl Films starting late last year. Gray, w hich also owns Swirl Films, will have its own studio space there as well. NBCUniversal will also manage Third Rail Studios. NBC will eventually have a full suite of offices to support television and film production. It will include soundstages, production offices, warehouse and mill buildings, event space and a parking deck. Gray said Assembly Studios will be the focal point covering 43 acres. The site was pitched to Fortune 500 companies.Ī portion of the site was sold for car dealerships, another section became the headquarters for mattress giant Serta Simmons Bedding and about seven acres became Third Rail Studios, a small film studio that opened in 2016, and has been home to NBC’s “Good Girls” and Netflix’s “Ozark.” Additionally, this announcement dovetails perfectly with the city’s efforts to develop a new city center.”Ĭredit: Natrice Miller / Natrice Miller / 2014, a development team that included Atlanta firms The Integral Group and Macauley+Schmit acquired the 165-acre site with grand plans for a mixed-use downtown for Doraville. “The economic impact to Doraville, metro Atlanta, and the state of Georgia cannot be overstated. “Their investment in Assembly will accelerate Gray Television’s plans to transform the site of our former GM Plant into a true ‘Studio City,’” said Doraville Mayor Joseph Geierman in a press release. Gray has ambitious plans to build a mixed-used operation on the 135 acres. Gray, one of the nation’s largest owners of local TV stations, including Atlanta’s CBS46 (WGCL-TV) and Peachtree TV (WPCH-TV), purchased the property in 2021. The state handed out $1.2 billion in tax credits for the year ending Jto companies like Sony, Netflix and Paramount with an estimate of $4 billion in direct capital investment from 366 eligible TV shows and films. Georgia’s film and TV production tax credits are among the biggest corporate incentives the state offers each year. It’s a huge commitment from a New York-based media giant, signaling its confidence the state’s tax credit system will continue without any crippling changes. Credit: Natrice Miller / Natrice Miller / company’s portfolio includes the NBC broadcast network, the Peacock streaming service, Universal Pictures and cable networks such as Bravo, E!, Syfy and USA Network.

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